Privacy Policy
Privacy Policy
This Privacy Policy outlines the privacy practices of REACTIVE LIONS INC. ("Reactive Lions", "RL", "we", or "us") in connection with the users of our website and related applications (the "Site" or "Website").
What does this Privacy Policy cover?
We, REACTIVE LIONS INC., control the data collected and used through this Website.
This Privacy Policy, which only applies to this particular Website, explains how we collect, use, and disclose information. We do not control any third-party actions, websites, content, or conduct (collectively, "Third-Party Websites"), regardless of whether those Third-Party Websites are linked to, redirected from, or accessible from the Website. Third-party platforms have separate privacy practices and policies, which may include separate third-party Cookies or similar technologies. If you choose to visit or use Third-Party Websites, including by clicking on any hyperlinks and getting redirected to Third-Party Websites, you assume all risk of doing so.
When do we collect personal information?
This section describes when information is collected about you and other users of the Website.
Generally speaking, Reactive Lions collects personal information when users provide that information to us or the public, such as when a user provides information through our Contact form. Examples of such information include your name, email address, and other information you voluntarily disclose. Reactive Lions may collect other types of information, such as device, internet, and geolocation information from technical processes, such as when you access the Site and your browser sends device and/or internet information.
Reactive Lions may use certain Cookies (files that are placed on your computer or electronic device when you visit a website), web beacons, and similar technologies. These allow us to gather technical device and internet connection, internet activity, and geolocation information. Reactive Lions reserves the right to use the following types of Cookies, which may include Cookies that we or third parties place, to customize and streamline your experience. Here are different types of Cookies that may be used: (1) Necessary Cookies are essential in order for a website to display and perform properly. Necessary Cookies are used, for example, to identify you and prevent security risks. (2) Preferences Cookies are used to store preferences set by you, such as your language preferences. (3) Analytics and Performance Cookies collect information on how you and other users interact with a website. Often, this information is aggregated and is used to improve the Website. The Site contains third-party Cookies to collect information, analyze aggregate activity, and show personalized ads.
You can change your Cookie settings in your internet browser (e.g., Chrome, Edge, Firefox), but you risk that some of the features of the Website may not function correctly. For more information, see https://www.allaboutcookies.org/.
What categories of information do we collect?
This section describes the categories of information that we collect through the Website.
As an initial matter, we collect information when you provide it to us over the Website, such as when you fill out a Contact form or sign up to receive emails.
When you use the Website, we may automatically gather information made available by your web browser (such as Google Chrome), internet service provider (such as Comcast), and device (such as your computer or phone), depending on your settings for each. For example, we may collect your IP address, navigation and click-stream data, browser type, browser version, information about the operating system or type of device you use, the device ID associated with your device, the date and time you access the Website, your login attempts, the pages of our Website that you visit, the time spent on those pages, your mobile operating system, and unique device identifiers and other diagnostic data. We may also gather certain information automatically and store it in log files, including IP addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. Further, we may collect information about where you are located. For example, we may collect your approximate location from your IP address.
From time to time, we may collect other information from you. Reactive Lions may also create new information about you by drawing inferences from the information identified in the categories listed above.
How is your information used?
This section describes how your personal information may be used.
When Reactive Lions uses your information for a "Business Purpose," it means such use is reasonably necessary and proportionate to achieve an operational purpose of the Website. Reactive Lions only processes your information to the extent that is necessary to accomplish the below-referenced Business Purposes which serve as our legitimate interest.
| Categories of Information General Business Purposes | General Business Purposes |
|---|---|
| Information you provide to us or make public; information about your device/internet or geolocation. | To Operate Our Website. Reactive Lions uses the information that you provide to us or the public to maintain our Website and services, including to process your requests and to provide the features of the Site. |
| Information you provide to us or make public; information about your device/internet or geolocation; inference or other information. | To Improve Our Services. Reactive Lions uses information that you provide to us or the public to improve our offerings and services. |
| Information you provide or make public; information about your device/internet or geolocation; inference or other information. | For Aggregate Data. Reactive Lions may combine your information with that of other users to create "Aggregate Data"—namely, statistical information about all users or a subset thereof. Aggregate Data is pseudonymized and deidentified, i.e., it cannot be used to identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, including you. Aggregate Data may be used by Reactive Lions for the Business and Commercial Purposes listed in this Privacy Policy. |
| Information you provide or make public; information about your device/internet or geolocation; inference or other information. | For Security. Reactive Lions uses the information we collect from you and other users to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to identify and prosecute those responsible for that activity. |
How is your information disclosed to others?
This section describes how your information may be disclosed or shared with third parties. When Reactive Lions shares your information for a "Business Purpose," it means such use is reasonably necessary and proportionate to achieve an operational purpose of Reactive Lions.
| Categories of Information | General Business Purposes | Applicable Third Party |
|---|---|---|
| Information you provide or make public; information about your device/internet or geolocation; inference or other information. | Legal Obligations. We may disclose information to comply with Reactive Lions' legal obligations and to prevent illegal or harmful misconduct. | Public Entities or Private Parties in Connection with Legal Obligations. Reactive Lions may share information in response to subpoenas, court orders, and other valid legal processes. Further, if we believe it is necessary to prevent illegal or harmful misconduct, we may share information as needed. |
| Information you provide or makepublic; information about your device/internet or geolocation; inference or other information. | To Operate and Improve Our Website and Services. We may disclose information for purposes related to our Site, such as to provide information to service providers, for security purposes, and to analyze aggregate data. | Affiliated Entities, Service Providers, Successor Entities. We disclose information to service providers as applicable to the services on the Site. Further, for example, if we are subject to an acquisition, merger, sale, or other change of control or business entity status, we reserve the right to transfer or assign your information as part of that acquisition, merger, or sale. |
How is your information protected?
We process and transfer data to the United States. Reactive Lions uses reasonable security measures and tools (such as SSL encryption and HTTPS protocol) that are designed to be a security safeguard. While we review our security procedures and take data security seriously, no system or website can be 100% secure. In other words, you should not expect that information communicated over our Site or the internet generally will be secure. You should notify us as soon as possible if you believe there has been a security breach.
Reactive Lions will retain your information for the length of time necessary to fulfill the Business Purposes outlined in this Privacy Policy.
What are consumer rights regarding personal data?
Certain users have rights to access and / or delete information that we have collected, used, or disclosed. If you have a specific request to access, correct, or delete your information, please contact us at legal@reactivelions.com. To protect user privacy and security, we will verify your identity before substantively responding to a request about user personal information.
California law provides the right to request the following:
- What categories of information have we collected?
- What are the categories of sources from which we collect information?
- What are our business and commercial purposes for such collection?
- What are the categories of third parties to whom information is disclosed?
- What personal information have we collected about you?
California law also provides the right to request that Reactive Lions delete any personal information that we have collected from you.
Further, under California's "Shine the Light" law, California residents who provide personal information may request information regarding disclosure of personal information to third parties for their direct marketing purposes.
If you reside in a location governed by the GDPR, then the following are Reactive Lions' legal bases for the processing of your information: Art. 6(1) lit.a GDPR, Art. 6(1) lit.b GDPR, Art. 6(1) lit.c GDPR, Art. 6(1) lit.d GDPR, and Art 6(1) lit.f GDPR.
Please note that Reactive Lions does not currently respond to DNT requests (DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked).
Do we collect information about children?
Reactive Lions will never knowingly collect personal information about children under the age of 13. Because we do not collect such information about children, we have no such information to use or to disclose to Third Parties. If we obtain actual knowledge that we have collected personal information about children under the age of 13, we will immediately delete that information from our database.
How do we process opt-out requests?
When you give us your email address or email us, you consent to receive emails from us, including advertising messages and offers that may be of interest to you. Providing consent to promotional emails is not a condition of purchasing anything from Reactive Lions. You can always opt out of receiving advertising emails by following the instructions in each email or by contacting us at legal@reactivelions.com. Please note that, even if you unsubscribe from advertising emails, we may still send you any necessary, non - promotional emails, such as updates to our Privacy Policy and Terms.
What is our contact information?
The Website contains a Contact Form. You can also contact us at legal@reactivelions.com. We may store information gathered relating to your requests or communications or disclose it if needed to process your request.
How do we modify our Privacy Policy?
The posted version of this Privacy Policy on the Website is the current version, and if any modifications are made, we will post the then - current version on the Website. Any modified Privacy Policy will only apply as of the effective date of the Privacy Policy.
This Privacy Policy was last updated on December 10, 2020.